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Indoor Navigation for Museums

Indoor Navigation for Museums – Transforming Visitors Experience

05.09.21 | Samar Aljomaie

Museum visitors typically use paper brochures and signage to navigate around halls, missing many amenities and attractions. In addition, museums seek effective ways to engage millennial visitors influenced by technologies like smartphones, sensors, and social networks.

Fortunately, museums can stay relevant by utilizing indoor navigation for Museums. Museum authorities or managers can boost visitor experience by providing interactive maps and driving engagement. Location-based marketing helps drive per-visit revenues at retail venues and restaurants within the museum.

Benefits/Features of Indoor Navigation for Museum

Indoor navigation for museums is beneficial for both – visitors and the museum authority. Here’s how it helps:

Helps Visitors Make the Most of Their Time

Multi-building museums with huge galleries and collections can best utilize indoor navigation technology. It allows visitors to search for the galleries or artworks of their interest on virtual maps.

Visitors can choose tours facilitated by the museum and be guided among corridors. It saves them a lot of time they would otherwise spend orientating themselves in different areas.

Museums’ authority can calculate total tour time, enabling visitors to manage their experience.

Allows Museums to Better Manage Traffic Flows

Using indoor navigation tools, museums can anonymously track the location of visitors within the building. It helps them better manage their visitors flow across the museum complex. This is a highly advantageous feature when it comes to security. You can monitor room overcrowding, social distancing, etc.

Based on these insights, museums improve their strategies for setting up exhibitions, as they can demonstrate which routes/artworks were more appreciated.

Social Interaction

An indoor navigation app helps the museum to interact with visitors. Using the technology, they can inform people about future events, deals, and invitations. These elements help understand visitors’ behavior, allowing the authority to make informed strategic management decisions. Museums can also send safety and security messages to their staff and visitors.

Besides, the museum manager faces difficulties understanding visitors’ behavior, such as routes chosen to see an artifact, how long they have been at a particular location, the most interesting artifacts, etc. This is because of so many routes and artifacts existing in the museum. Indoor navigation for museums makes it easy to get these valuable insights.

 

Indoor Positioning

NearMotion’s indoor positioning technology allows visitors to see their exact location in real-time. Users can also see all available amenities and services on their smartphones. It means they never get lost in long corridors of museums comprising of multiple buildings. What’s more, visitors can download static maps or interactive maps for real-time use.

Interactive Indoor Navigation

NearMotion indoor navigation for museums provides turn-by-turn directions to different areas. It also displays the time required to navigate to those locations. In addition, the tool shows specialized services and routes available for disabled visitors.

Using this technology, visitors can plan their route within the museum and see all attractions. In addition, it keeps groups and families connected with its location-sharing features.

Real-time Traffic Flow Analysis

Use in-depth, real-time insights to optimize visitors’ flow, and plan ideal locations for exhibitions and artworks. Improve your marketing strategies to engage more visitors, increase sales, and plan upcoming events.

NearMotion indoor navigation provides:

  • Comprehensive behavior- and location-based visitor information
  • Heat maps for traffic density and flow information
  • Insights into least and most popular events and exhibits

 Context-Based Information and Updates

The indoor navigation system displays interactive digital content, such as videos and detailed information on art. Visitors can buy related retail items as they explore artwork, such as jewelry, books, prints, etc.

Location-Based Services

The indoor navigation app for museums enables visitors to skip queues for entrance, maximizing their time inside. Visitors can access information, videos, and imagery as they walk by artwork or attractions at the museum. In addition, the app provides retail and restaurant promotions as people walk by these amenities.

indoor navigation in museums

NEARMOTION –Efficient Indoor Navigation for Museums

NEARMOTION offers powerful indoor navigation for museums that enables easy navigation for visitors and improves their experience.

Using the app, you can delight people on their trip to your museum. It helps them easily locate interesting exhibits and access all available amenities easily. In addition, it provides accurate positioning, resulting in a greatly improved experience.

The museum manager can create detailed user personas based on the rich data collected through NEARMOTION. By recognizing visitors, their interests, and habits, it becomes possible to create a targeted niche audience. All of this facilitates crowd control for the utmost guest satisfaction within the museum premises.

In addition to the above-listed benefits, NEARMOTION comes with the following features:

  • Custom paths
  • Seamless indoor navigation
  • Location sharing
  • Location-based event
  • Collection of valuable visitors data

So, it’s an important part of their museum experience and helps them locate desired artifacts and amenities efficiently.

Embrace NEARMOTION indoor navigation for your museums and see more funding coming to you.

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